Hi, I’m Cassie. 👋

The heart and soul behind Peak Planning and Creative and the Peak Adventures Blog.

I help outdoor gear brands, tourism boards, experience hosts attract the right audience and inspire them to take action — whether that’s booking a weekend getaway or buying their next adventure essential.

Over the past 15 years, I’ve combined strategic marketing with authentic storytelling to create websites, social media campaigns, photography, and blog content that resonate with real people. I’ve worked with top brands such as as Osprey, RUX, and Deuter and collaborated with tourism boards in Canada and Portugal to showcase experiences worth travelling for.

Why I Do What I Do

I believe every brand and property has a unique story — and that story is your most powerful marketing tool. My job is to bring it to life in a way that feels genuine, visually stunning, and strategically designed to get results.

I know the tourism and outdoor industry inside out — because I’ve been on both sides of the lens. I’ve stayed in the cabins, hiked the trails, tested the gear, and lived the adventures your audience is dreaming about.

What You Can Expect When Working With Me

• A Strategic Approach – Every project starts with understanding your goals and your audience.

• Cohesive Branding – From your website to your Instagram grid, your visuals and messaging will work together.

• Authenticity First – I create content that builds trust and long-term loyalty, not just likes.

When I’m Not Behind the Camera or Laptop…

You’ll probably find me exploring a new trail, photographing a mountain sunrise, or staying in a unique Airbnb somewhere off the beaten path. Travel and outdoor adventure fuel my creativity — and help me understand exactly what your audience is looking for.

Let’s Work Together

Whether you’re launching a new experience, refreshing your website, or building a content strategy for your tourism brand, I’d love to help.